In an environment plagued by skills shortages, finding and retaining talent remains the biggest HR challenge in 2018: half (51%) of HR managers say they struggle to find people with the right skills to do the job, according to a new survey by AXELOS, custodian of some of the world’s most sought-after certifications.
Adding to the pressure is an awareness that hiring the wrong external candidate now costs in the region of £17,000* (£16,843, to be precise), according to the 500 HR managers questioned by AXELOS. That sum covers recruitment fees, advertising, assessment of applications, interviews, induction and training (onboarding), and the first three months of salary (£7810); it also factors in such negatives as poor work outputs, loss of productivity, disruption to projects and then the cost of putting things right by recruiting someone new (£9033).
To address the skills gap and prepare their workforce for the digital economy, 41% of businesses now favour training and up-skilling existing employees for new roles, while a similar proportion (41%) say they will recruit entry-level candidates who will receive training once they are in place.
But one-fifth (21%) of businesses say they find it difficult to find the budget to train and up-skill existing employees to meet their needs, and 22% say that it is a struggle to get employees to participate in continued professional development (CPD). Bearing these challenges in mind, 42% of businesses say that promotions for existing employees with relevant skills will be conditional upon no need for further training, while just over a third (36%) of businesses will continue to recruit talent externally.
While these measures might seem expedient, AXELOS warns that organisations that fail to invest in training and CPD for their staff could be damaging their employee brands and even their human capital. This assertion is supported by a separate survey of 1,000 employees, also conducted by AXELOS: over half (55%) of respondents say they would prefer to remain with their current employer, but only if new career and training opportunities are on offer.
Fortunately, digital badges for qualifications and CPD provide some new hope when it comes to both recruitment and retention. In fact, their growing adoption is bringing multiple benefits on both sides of the employer/employee equation.
By engaging in CPD and adopting digital badging for new certifications, employees are demonstrating a commitment to growth and development that will favour their internal mobility. At the same time, digital badges can showcase an individual to existing and potential employers, emphasising the credibility and currency of their professional qualifications. 55% of employees will take a more favourable view of businesses offering CPD and digital badges, saying that they are more likely to remain loyal to an employer that invests in CPD; if it comes to finding a new job, they are likely to see an organisation offering CPD as more attractive.
For the employer, digital badges represent a proven and effective way for HR departments, hiring managers and recruiters to ensure that candidates have up-to-date skills which are relevant to the job in question. At the same time, digital badges enhance employee satisfaction, since they demonstrate the employer’s commitment to investing in improving the skills of its workforce and encouraging loyalty among its employees. 30% of HR managers agree that digital badges motivate employees to participate in CPD.